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Expanded leadership role will focus on client relationships, industry partnerships and growth across Strategic Site Selection and Sandbox Events.

TORONTO, ON, October 2026 – Strategic Site Selection (SSS) is pleased to announce the appointment of Kristi Piukkala, CMP, as Director, Client Experience & Strategic Partnerships, supporting both Strategic Site Selection and Sandbox Events. 

With extensive experience in the meetings and events industry, Kristi brings a strong understanding of event operations, client service, and relationship management to the position. She has served as Director of Operations at Sandbox Events since 2022 and played a significant role in the formation of the organization that same year. Her involvement helped expand SSS beyond hotel sourcing and site selection by introducing Sandbox Events, the full service event planning division, creating new ways to support clients throughout the broader event lifecycle. 

“This new role reflects our commitment to putting client experience and strategic relationships at the centre of our growth,” said Mark Dosman, CEO of Strategic Site Selection. “By bringing partnerships, key account engagement, business development and marketing alignment together, Kristi will help SSS and SBE create greater value for our clients, strengthen our industry relationships and uncover new opportunities across both brands.” 

As part of her mandate, Kristi will work closely with priority accounts to strengthen long-term relationships, support retention and ensure emerging needs and opportunities receive senior-level attention. She will also expand relationships with trusted suppliers and industry collaborators, identifying partnerships that create new value for clients and support the continued growth of both organizations. 

The role will further connect the capabilities of SSS and SBE, making it easier to identify opportunities where clients can benefit from the expertise and services of both teams. Kristi will also help align marketing with client and business development priorities to strengthen brand positioning, industry visibility and lead generation. 

The leadership transition will allow operational teams to maintain a dedicated focus on program execution and service delivery, while Kristi concentrates on long-term growth, relationship development and SSS and SBE’s presence within the meetings and events industry. 

“I’m excited to focus on the relationships and partnerships that help our clients and our organization grow,” said Kristi. “This role creates an opportunity to bring SSS and Sandbox even closer together, build on the strengths of both teams and ensure our clients experience a consistent, strategic and highly connected approach.” 

About Strategic Site Selection 

Strategic Site Selection (SSS) provides hotel sourcing and site selection services for meetings, conferences and events. Through industry expertise, strong hotel relationships and a client-focused approach, SSS helps organizations identify venues and solutions that align with their program goals. 

About Sandbox Events 

Sandbox Events (SBE) provides event planning and management services, supporting clients from initial concept through onsite execution. The team combines strategy, creativity and detailed coordination to create thoughtfully planned experiences.